About us

The Story of Stray Kids Merch

Founded: 2018
Origin: Seoul, South Korea

When Stray Kids debuted under JYP Entertainment in March 2018 with “District 9,” they redefined what it meant to be a K-pop group — raw, self-made, and unapologetically loud in both sound and spirit. From the very beginning, Stray Kids’ music spoke to outsiders, dreamers, and fighters — people who refused to fit into anyone else’s mold.

To channel that same rebellious energy into fashion and art, Stray Kids Merch was created — the official platform for fans to wear the message that Stray Kids built their world on: “You make Stray Kids stay.”

The Origins

The first Stray Kids Merch drop launched in late 2018, around the group’s “I am NOT” era. It featured bold, industrial-style streetwear — oversized hoodies, metal-accented accessories, and graffiti prints echoing the themes of identity and defiance in their music.

From there, every album inspired a new evolution in the brand’s style:

2019 – “MIROH” Era: Jungle-inspired prints, distressed tees, and compass motifs — symbolizing finding your own path.
2020 – “God’s Menu” Era: Utility fashion meets culinary chaos — aprons, cargo pants, and logo chains with metallic detailing.
2021 – “Thunderous” Era: Korean heritage meets modern rebellion — hanbok-inspired streetwear, embroidered dragons, and lightning designs.
2023 – “5-STAR” Era: Bold monochromes, reflective fabrics, and patchwork denim representing imperfection as power.

Each release became a reflection of Stray Kids’ core message — freedom through creation.

From Online Drops to Global Pop-Ups

As Stray Kids’ popularity skyrocketed, so did the store. What started as a small web shop soon turned into an international brand. In 2021, Stray Kids Merch opened its first pop-up experience in Hongdae, featuring an immersive design inspired by the group’s “NOEASY” aesthetic — neon lights, metal scaffolding, and projection walls looping music videos.

Fans could personalize their own items — spray-paint their bias names, customize photo cards, and even record messages for the group. It wasn’t just shopping — it was a creative playground for STAYs.

Since then, Stray Kids Merch pop-ups have appeared in Tokyo, Sydney, New York, and Berlin, often timed with world tours and album releases. Each one introduces an exclusive capsule collection, designed in collaboration with independent artists and stylists.

Today

Now, Stray Kids Merch is more than a store — it’s a fashion and design movement built around individuality, chaos, and authenticity.

Every piece is crafted to capture the energy of Stray Kids’ music — handmade details, experimental textures, and bold, imperfect designs that speak directly to the fandom’s heart.

The brand’s collaborations extend to: